The Ultimate Guide to Business Payment Links

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As a business owner, navigating the world of online transactions is key to your success. This guide is an essential resource for business owners in Canada to understand the critical aspects of using digital Payment Links. You’ll discover how these links can streamline your process to accept payments online, enhancing your customer’s experience and cash flow. Whether you’re looking to send a payment link via text, charge recurring payments or save your customer’s credit card on file, this guide has you covered.
At the end of this guide, you can also find a time-limited offer for a leading Canadian online payment solution, Xipster. With Xipster, you can easily generate and send payment links to your customers via email and or text.

Understanding Payment Links

What are Payment Links?

Payment Links are a revolutionary tool in the realm of digital transactions. They are essentially URLs that businesses can send to their customers to facilitate payments. By clicking the payment links, the customer will be directed to a secure payment page where they can complete their transaction by providing their preferred payment methods, whether it’s a bank account, a debit card, or a credit card. This method simplifies the payment process, making it more efficient and user-friendly, hence reducing your accounts receivable.
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What Do Payment Links Mean for Small and Medium Sized Businesses (SMBs)?

For SMBs, a Payment Link is more than just a convenience; it’s a game-changer. It means being able to send link payment requests directly to customers via email, text, or social media, without the need for a complex e-commerce setup. This simplicity opens a world of online payment solutions, allowing small businesses to compete on a larger scale.

Popular Payment Link Generators

Xipster: The Fastest Way to Create Payment Links and Send to Customers
Xipster stands out for its speed and efficiency in creating payment links. It’s designed to help Canadian businesses collect payments online or pay vendors with ease, significantly automating the accounts receivable process. What makes Xipster stand out is its ability to generate and send payment links with invoices or estimates attached, with only one click.
quickbooks online logo
QuickBooks Online: Integrating Payment Links with Accounting
QuickBooks Online recently enhanced its accounting software by integrating payment links in its invoice. This integration facilitates seamless invoice processing solutions, making it easier for businesses to manage their finances and merchant services more effectively. Notably, Xipster also integrates nicely with QuickBooks Online. If your business already uses QuickBooks for accounting, adding Xipster to your payment system can greatly improve your efficiency by automating the collection process.
paypal logo
PayPal: Global Payment System with Secure Payment Links
PayPal utilizes Payment Links as part of its global payment system, offering a secure and reliable way for businesses to receive payments. Its robust security features ensure that both businesses and customers can trust the payment link process.
Square: Tailored for Small Businesses and Individual Sellers
Square is known for its user-friendly interface, Square simplifies the process of generating payment links, allowing merchants to easily create and share these links with their customers for quick and secure transactions. Square also offers a convenient physical device that connects to a smart phone and process credit card payments.
Stripe: Ideal for API Integration
Stripe is renowned for its API integration capabilities, enhancing payment processing solutions for businesses. Its Payment Links are ideal for those who require a more technical, integrated approach to online payments, offering flexibility and customization in the payment process.
By leveraging these platforms, businesses can choose the payment link solution that best fits their needs, ensuring efficient and secure online payment solutions.

How Payment Links Work

The process behind a payment link is straightforward and secure, involving a few key steps:
  1. Create payment link: The merchant generates a payment link using their payment platform, like Xipster or Stripe, specifying the transaction amount and details. Xipster also allow you to attach each payment link with a specific invoice or estimate.
  2. Share payment link with customers: This link is shared with the customer via email, SMS, or other channels.
  3. Customer interaction: The customer clicks the link, leading to a secure payment page where they enter their payment details.
  4. Transaction Processing: The payment is processed securely, involving authorization from the customer’s bank or credit card company.
  5. Confirmation and receipt: Both parties receive confirmation of the transaction, typically through a digital receipt.
  6. Security Measures: Throughout this process, security measures like encryption and fraud prevention are in place to protect sensitive information.
  7. Record Keeping: The transaction details are recorded for future reference and accounting purposes. Using a payment solution like Xipster, you can easily view all data in one centralized dashboard, helping you make informed business decisions.

Payment Link Safety

Are Payment Links Safe?

When it comes to online transactions, safety is a paramount concern for both businesses and customers. Payment links are designed with this in mind, incorporating advanced security measures to protect sensitive information. Most reputable payment processing companies in Canada and globally adhere to stringent security standards, such as PCI DSS (Payment Card Industry Data Security Standard), to ensure that every transaction is safe. This makes Payment Links a reliable choice for businesses looking to offer secure online payment options.

How to Prevent Payment Link Fraud?

To prevent payment link fraud, it’s crucial for businesses to implement robust security measures and educate their customers about safe online practices. Firstly, businesses should use a trusted and secure payment processing system that offers advanced fraud detection tools. These systems can identify and flag suspicious activities, such as multiple failed payment attempts or unusual transaction patterns. Additionally, businesses should regularly update their security protocols and ensure that their payment links are generated through secure, encrypted channels.
Educating customers is equally important. Inform them about the signs of fraudulent links, such as misspelled URLs or requests for unnecessary personal information. Encourage them to verify the authenticity of a payment link by checking the URL and looking for security indicators like the padlock symbol in the browser. Regular communication about safe online payment practices can significantly reduce the risk of fraud.

How to Create and Share Payment Links

Creating a payment link for a Canadian bank account is a straightforward process, especially when using payment solutions like Xipster. Although each payment platform has its own features and unique interfaces, the high-level steps of creating a payment link are similar. Here we will use Xipster as an example to walk you through the process step by step:
  1. Obtain an Online Merchant AccountTo begin, sign up for an Xipster account and get your merchant account approved. This step protects consumers and customers and prevents fraud.
  1. Link your Bank for Depositing FundsIf you haven’t done so when you create the merchant account, make sure to do so before sending any payment links. You will need to submit your business bank account details to your payment solutions provider (in this case, Xipster).
  1. Create Payment LinksOnce you have an active merchant account, log in to Xipster and navigate to the payment link creation section. Here, you’ll have the option to create estimates and attach a payment link to it. This link can then be sent to your customers or clients through various channels.
  1. Send the Links to Your CustomersYou can use Xipster’s business communication tool to send the payment links directly to the customer’s mobile phone via text message or to their emails. According to Xipster’s primary data, on average, invoices get paid within 20 minutes of receiving payment links. Additionally, for businesses that require recurring payments, Xipster also allows you to create a credit card payment link that can be used for recurring billing, streamlining the payment process for both the business and the customer. Read more about how Xipster payment links work here.
  1. Confirmation and ReceiptsOnce payments are made by your customers, both you and your customers will receive notifications. Xipster keeps detailed data on every transaction of your business processed via the platform. So, you can access this critical finance information anytime you want. You can also analyze sales and accounts receivable data by store locations or by staff name.

Best Practices Sending Payment Links to Your Customers

When it comes to communicating with customers and sending them payment links, adopting best practices is crucial for maintaining trust and efficiency. Here are some suggestions to ensure a smooth and professional process:
  • Personalize Your Communication: Tailor your messages to the individual customer. Personalization can increase engagement and make customers feel valued.
  • Clear and Concise Information: Ensure that the message accompanying the payment link is clear and concise. Provide all necessary details about the payment without overwhelming the customer. Xipster payment platform comes with a library of templates for text and emails, making sure you look professional but also personalized.
  • Use Secure and Reliable Platforms: Utilize platforms for secure and reliable payment processing. Trustworthy platforms enhance customer confidence in your business.
  • Offer Multiple Payment Options: Include options like pay with link, pay a partial invoice, or automatic charge for recurring bills. This flexibility allows customers to choose the method that suits them best.
  • Leverage SMS for Immediate Reach: Use an SMS payment link generator for sending payment links via text messages. This method is effective for immediate and direct communication.
  • Integrate with SMS Marketing Software: Combine your payment link strategy with SMS marketing software to streamline the process and keep your messaging consistent.
  • Timely Follow-Ups: Send reminders or follow-up messages if necessary, but avoid spamming your customers. Respect their time and preferences.
  • Feedback and Support: Provide an easy way for customers to give feedback or get support if they encounter issues with the payment process.
By implementing these best practices, businesses can enhance customer experience, improve efficiency in payment collection, and maintain a professional image.


In conclusion, understanding and utilizing payment links is a game-changer for businesses of all sizes. By embracing platforms like Xipster, you can streamline your payment processes, enhance customer interactions, and secure your transactions. Whether you’re integrating payment links into your accounting software, leveraging SMS marketing, or exploring recurring billing options, the key is to prioritize security, efficiency, and customer convenience. With the right approach and tools, payment links can significantly contribute to your business’s growth and customer satisfaction, ensuring a seamless and successful digital transaction experience.

Start Sending Secure Payment Links with Xipster Today

Ready to revolutionize the way you handle payments and customer communication? Take the first step towards streamlined payment efficiency and enhanced security with Xipster. Sign up for a Free Trial and experience firsthand how our comprehensive payment solutions can transform your business operations.

Frequently Asked Questions about Payment Links

Can I Create Payment Links for Recurring Billing?
Yes, platforms like Xipster allow you to create payment links that can be used for recurring billing, making it easier to manage subscriptions or regular payments.

How Do I Send a Payment Link to My Customers?
You can send payment links via email, text message, or even embed them in your website. With Xipster, you can also use the SMS link generator to send links directly to a customer’s mobile device.

Can Payment Links be Used for International Transactions?
This depends on the payment processing platform. Some, like PayPal, support international transactions, while others may be more limited in scope.

Are There Any Fees Associated with Using Payment Links?
Most payment processing platforms charge a small fee for transactions processed through payment links. These fees vary depending on the service provider.

How Can I Prevent Payment Link Fraud?
To prevent fraud, always use a reputable payment processing platform, regularly monitor transactions, and educate your customers about secure payment practices.

Can Payment Links Be Customized?
Yes, many platforms allow you to customize payment links with your business branding, specific payment amounts, and tailored messages.

What Happens if a Payment Link Expires?
If a payment link expires, the transaction cannot be completed using that link. You will need to generate a new link for the customer.

How Do I Track Payments Made Through Payment Links?
Payment processing platforms typically provide dashboards where you can track payments, view transaction histories, and manage your accounts receivable.

Can Payment Links be Integrated with Accounting Software?
Yes, platforms like QuickBooks Online offer integration with accounting software for seamless financial management.

Is Technical Knowledge Required to Create Payment Links?
No, creating payment links is generally straightforward and doesn’t require advanced technical knowledge, especially with user-friendly platforms like Xipster.


Account Receivable: Money owed to a business by its clients or customers for goods or services delivered or used but not yet paid for.
Invoice Automation: The use of technology to automate the process of creating and sending invoices.
Merchant Services: Financial services that enable businesses to accept transactions through various payment methods like credit cards and mobile payments.
Mobile Payments: Payments made using mobile devices, typically through apps or mobile web browsers.
Payment Gateway Canada: A service that authorizes and processes payments in Canada, particularly for online and card-not-present transactions.
Payment Link: A URL or link that businesses can send to customers, allowing them to make payments online through a secure platform.
Payment Processing Solutions: Tools and services that manage the acceptance and processing of payment transactions.
Payment Processing System: The combination of software and hardware used by merchants to conduct and manage payment transactions.
Recurring Billing: A payment model that automatically charges customers on a prearranged schedule for ongoing services or subscriptions.
SMS Link Generator: A tool that creates a short message service (SMS) link, which can be sent via text to facilitate actions like payments or information retrieval.
SMS Marketing Software: Software used to send promotional or transactional messages for marketing purposes via text messages.
Xipster: A digital platform that offers a range of services including payment links, text marketing and customer communication management.

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