Businesses today are leveraging multimedia to captivate and engage their customers like never before. From eye-catching visuals and engaging videos to stunning product pictures, Multimedia Messaging Service (MMS) offers a dynamic way for business owners to communicate their brand messaging.
But with so many marketing channels available, you need to know where to invest your time. Text messaging is the most effective and direct channel to reach customers, boasting a 98% open rate. That’s why text marketing has emerged as a clear frontrunner, with businesses in many industries starting to adopt this channel.
But text marketing goes beyond simple Short Message Service (SMS). MMS allows you to take your text marketing campaigns to the next level. You can share engaging multimedia content that effectively showcases your brand and products.
So let’s take a look at how your business can use multimedia and text marketing to engage your customers.
Entice with High-Quality Images and Videos: MMS messaging allows you to showcase your products in action. So you can provide your customers with a better understanding and increasing their interest. Enticing product pictures, promotional images or video testimonials are effective ways to have customers clicking to learn more.
Build Brand Recognition with Consistent Messaging: By sending customers consistent branded content with your logo and brand colours helps reinforce your brand’s image and overall aesthetic. This helps maintain a consistent brand voice and recognition. That makes it easy for your customers to become familiar with your business and what products or services you offer.
Set a Clear Call-to-Action: MMS gives you the ability to add engaging images or video. But you still want to write strong copy in your messaging. That’s why businesses send marketing campaigns with a clear and direct call-to-action.
Make it Easy to Engage: With enticing multimedia and a clear call-to-action, your customers are likely ready to take advantage of that great deal or book their next appointment. That’s why you want to make it easy as possible to reach the next step in their customer journey. Xipster’s two-way texting allows for easy communication, keeping all marketing and one-on-one communication in the same conversational view.
Send Messages at Strategic Times: Send messages at times when your customers are most likely to read them. Xipster makes it easy to schedule your marketing campaigns. But you can also easily upload customer lists to strategically target the most relevant customers. That means you are always messaging the right customers at the right time.
Analyze and Adjust Campaigns: The only way to get better is to learn from your past campaigns by tracking performance metrics like open rates and opt-outs. Xipster has dynamic reporting features that will give you valuable insight into your campaigns. So the Xipster Dashboard is your home for all the statistics important to your business, from online payment processing to marketing analytics.
Choose the Right Tool for Your Business: With the right solution, your business can use MMS marketing campaigns to bring engaging multimedia content directly to your customer’s most-used device – their mobile phone.
Use Xipster for all-in-one SMS marketing and payment solutions, offering features like automatic personalization, easy scheduling, and advanced analytics. Find out how Xipster can elevate your business today by trying it free for 14 days.