5 Ways Local Businesses Can Increase Customer Satisfaction

5 Ways Local Businesses Can Increase Customer Satisfaction

Customer Satisfaction 2

Xipster understands the pain points of businesses and has been designed to help business owners with customer retention and increase customer satisfaction. Think of the last time you had had a relaxing stay at a hotel or worked with a supplier you were eager to do business with again. Exceptional customer service likely played a major part of your experience.

Most businesses want their customers to have that ideal experience, but many businesses fall short when it comes to customer satisfaction. In fact, only 19% of consumers believe the customer service they receive exceeds their expectations. This offers you an excellent opportunity to set your business apart from those that are underdelivering.

So what are some ways your company can improve satisfaction through good customer experiences? Here are six tips you can adopt to stand out.

1. Personalize Your Customer’s Experience

The best way to form an emotional connection with your customers is through personalization, one of the largest trends in customer satisfaction. 69% of business leaders are increasing their investment in personalized experiences because they create repeat buyers who spend more. Despite this trend, many businesses struggle to implement personalization technology effectively.

With Xipster, you can automatically personalize communications with your customers by creating templates that will automatically insert details like a customer’s name and send automated birthday wishes with promotional offers. This will have your customers feeling valued, while encouraging them to shop.

2. Strengthen Customer Service Skills

Today, the emotional connection you establish with your customers is more important than ever. 65% of all consumers find a positive experience with a brand to be more influential than great advertising, so it’s a good idea to invest in consistent and accommodating customer service. 

Customers will feel more valued if your employees are patient and empathetic when dealing with an issue. You should also prioritize consistency and adaptability as each customer has different needs, and it is critical you accommodate those specific needs.

3. Effectively Communicate

With communication methods constantly getting faster, consumers expect immediate responses from businesses today. To deliver on this expectation, your business should use to more efficient communication channels. Text messaging is the most effective way of communicating with consumers today, boasting a 98% open rate and quicker response times.

Xipster utilizes text messaging to make it easy for customers to contact you at any time. With automated communication features, your customers can expect quick personalized responses. That way your customers will receive help when it is convenient for them without having to wait on hold.

4. Listen to Your Customer

Part of providing the best customer experience is finding out if your customers are actually satisfied. The only way to get an idea about this is to ask them. While you might think your customers will raise concerns with you whenever they have an issue, that unfortunately is not the case.

96% of unhappy customers do not complain. Even worse, 91% of them never come back. You should reach out to customers as soon as possible so you can fix any issues and adjust your customer service strategy accordingly. By reaching out to customers directly, it shows you are proactive and willing to solve issues before they get worse. This will make customers feel heard and taken seriously.

5. Show Your Appreciation

Another way you can improve customer satisfaction is by offering discounts and promotions to your customers on a regular basis. This will bring joy to your existing customers, showing them you value and appreciate their business.

Offering incentives to your customers will encourage them to recommend to friends and family, and return to your business and buy more. In fact, 75% of consumers say they are likely to make another purchase after receiving an incentive.

Use Xipster to send automated birthday and customer anniversary messages that have your customers feel celebrated. Then take the time to schedule and plan out sales events that allow you to commemorate special events, holidays ands seasons throughout year with your customers.

Boost Your Customer Satisfaction with Xipster

Today’s consumer is much less tolerant of poor customer service than in the past. If your business regularly gives customers a bad experience, or even a less-than-perfect one, you might be actively driving them to your competitors.

With Xipster’s powerful text messaging features, you can effectively communicate with your customers with more personalized experiences. Xipster also puts you in control of your incoming and outgoing payments with a frictionless payment experience, becoming an extension of your accounts payable and accounts receivable processes. Take your business to the next level with Xipster today.